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<br>Mais chez Thommen, pour moi le problème, c'est que le design est trop insipide pour être atemporel et que la stratégie de com est défensive à la place d'être offensive.
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<br>Je suis resté très perplexe sur ce communiqué de presse où dans la première partie Thommen part les coups à la place de les donner. C'est pour moi se mettre la corde autour du coup
Un cas d'école en communication ratée Surtout quand on compare avec *board et sa homepage actuelle <!--emo&:D--><img src='http://www.directwind.com/ipb/style_emo ... iggrin.gif' border='0' valign='absmiddle' alt='biggrin.gif'><!--endemo--> <br>
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<br>Some may think the T1 team is swimming against the stream...
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<br>Opposite to what you may have seen since the sport's high in the 80's, the T1 philosophy doesn't fit in that straightjacket of colourful changes every year.
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<br>"But at T1 we don't feel it that way at all. It sort of comes natural, <b>most of us are 40 (some plus) </b>
and <b>have long lost the interest of how our boards must look</b> . We also don't have the time to sail every day anymore, so we just need some more time to get use to a new shape. <br>
<br><b>You may call us old, call us odd, call us what you want</b>
but one thing is clear - we have a refreshingly new approach! <br>
<br>The reason for this is honestly simple: we just don't believe in the constant battle for new shapes and graphic design........
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<br>"So how's this for a promise?
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<br>You buy one of our boards and we give our word that we won't change our gaphics and shapes every year unless we find something better or we get bored with it ourselves.
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<br>This may well mean that the graphs and some shapes will last as long as 3 years, possibly even 4.
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<br>At T1 we are willing to take that risk cause it's no risk at all. The stylish silver color will never go out of fashion and to our humble opinion Peter Thommen is one of the few shapers who knows how to make a 'bella machina'. Like no other he masters the trade of making beautiful outlined windsurfing boards who easily withstand the tooth of time."
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<br>Great news for those more concerned with performance than the latest colour or minor teaks.
Très vavacien, d'ailleurs pour ce qui est de la vavace son shape a vieilli plus vite que sa déco 